The driving force behind our mission is summed up best by former UNCF Detroit Area Development Director, Barbara Patton: "The number one reason our kids don't finish college is because they don't have enough money to finish."
Our goal is to eliminate money as a barrier to attending and finishing college. Our students are brilliant and talented enough to get into college, but getting through is quite a different story. According to the National Center for Educational Statistics (NCES), the majority of undergraduate degree-seeking students take 6 years to graduate.
ThinkImpact.com reports that only 41% of all undergraduate students graduate from 4-year institutions. We believe and KNOW that with timely and proper planning, students can not only get into the college of their choice, but significantly reduce or even eliminate the out of pocket costs!
Students participating in our process complete their undergraduate studies in 4-years 85% of the time and receive an average of over $100,000 in free money for college with an additional $4800 on average through award appeals!
Parents, we encourage you to work with us and let us help you SEND YOUR CHILD TO COLLEGE AND LEAVE YOUR MONEY AT HOME!
As a Certified College Funding Specialist®, E. Brian Cox is a leading authority on college funding. Mr. Cox holds a Bachelor of Science in Accounting and his combined 30-year experience as an Internal Auditor for two (2) Fortune 500 companies, licensed Stockbroker and Mortgage Broker, has made him uniquely qualified to solve the mystery of paying for college.
Over 30 years ago, he began a career advising families on general financial matters. Before long, he realized that most parents’ overriding concern was how they would send their children to college, while still saving for retirement. In 1995 Cox began his educational journey into the convoluted world of college funding and financial aid. Before long Cox realized that the financial industry was far too focused on ways to invest money for college and not enough on strategies for eliminating the ultimate cost. Addressing this issue became his mission.
Cox also shares his knowledge as a frequent guest speaker at high schools and community groups. His workshops have helped thousands of families over the past 26 years. Mr. Cox has lectured widely on financial topics to organizations and parent groups in the Detroit area, such as Oakland County Chamber of Commerce, Municipal Services Credit Union, Pontiac Chamber of Commerce, Madison Middle School, School District of the City of Pontiac, Consumers Power, Pontiac Board of Education, State of Michigan-Department of Commerce, Pontiac Area Urban League, Strategic Planning Action Team, Service Employees International Union, North Oakland Medical Center, American Federation of State, County and Municipal Employees, The Detroit Club, Oakland Avenue Missionary Baptist Church, Trinity Missionary Baptist Church, New Hope United Methodist Church, Oakland County Ministerial Fellowship, Department of Veteran Affairs, Alpha Kappa Alpha Sorority, Inc., Detroit Fire Fighters Association, National Association for Sickle Cell Disease, Inc., The Urban League of Flint, United Teachers of Flint, American Federation of Government Employees, and a host of others.
Mr. Cox also served as co-host of WMUZ's "Wealth Building Principles" and currently serves as an Alumni Admissions Representative for the University of South Carolina.
LaTonja Muhammad is a Certified College Funding Specialist® and Education Loan Analyst™. Ms. Muhammad holds a Bachelor’s Degree in Mechanical Engineering from Tuskegee University and has worked in the aircraft and automotive industries for almost 30 years.
Throughout her career, time was always allocated for community service. She has served on the Boards of Directors for the Cass Tech Alumni Association and Black United Fund of Michigan. While serving as the 2017 Focus: Hope Ambassador for Ford Motor Company’s Product Development Center, she was the top fundraiser for the 2017 Walk for Hope. Additional past volunteer experience includes Detroit Tuskegee Alumni Club, Motor City Makeover, Meals on Wheels, Gleaners, Forgotten Harvest, Wayne County Precinct Delegate, Detroit Executive Service Corps, ACES, and more.
As a proud mother of two sons, Sultan who completed undergraduate studies at Howard University, and Tariq who completed undergrad at Harvard University and graduate studies at Columbia University, LaTonja was a consistently active and involved parent. It is this combination of dedication to her children’s success and community service that led her into the College Financial Planning arena.
During her family's college admissions/selection process, she learned firsthand about numerous pitfalls and mistakes that parents make, as well as very beneficial strategies that helped both of her sons significantly increase their financial aid offers from their schools of choice! Being introduced to this process as a late-stage parent made her even more determined to reach families earlier in the process. She educated herself and obtained the necessary credentials and licenses to help other families navigate through the complicated and often misunderstood college financial aid process.
Ms. Muhammad has shared this valuable information with numerous families, schools, churches, and social organizations and recently published "The College Funding Playbook - 7 Proven Methods for Funding Your Child's Education Without Breaking the Bank". Visit here for more details: https://keap.page/lua479/college-funding-playbook.html.
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